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Enlighten's John Gray Moderates 2008 OMMA AdNets Panel: 'Vetting the Nets'
Enlighten announced that John Gray, VP Interactive Media, will be moderating a discussion panel at the November 6, 2008 OMMA AdNets conference in New York that explores the confusing, crowded world of ad ...

Enlighten and Kao Brands Company Sweep Consumer Goods Website Category in 2008 WebAwards
The Web Marketing Association has announced the winners of its 2008 WebAward Competition, in which digital marketing strategy and services agency Enlighten was the recipient of two honors for its work on Kao ...

Enlighten and Kao Brands Company Sweep Consumer Goods Website Category in 2008 WebAwards
The Banbrand antiperspirant and deodorant site was named Best Consumer Goods Website, while the CurelSkincare site was granted a Consumer Goods Standard of Excellence Award.The sites were judged against ...

Enlighten Named Finalist in 2008 OMMA Awards for Biore Video Series
Leading digital marketing strategy and services agency Enlighten has received an OMMA Award finalist honor for its Bior brand rich media online advertising campaign.

Enlighten Named Finalist in 2008 OMMA Awards for Biore Video Series
- Enlighten announced today that it has been named a finalist in the 2008 OMMA Awards for its work on the Biore Skincare 'Let's Face It' online video campaign, located online at http://www.condenet.com/promo/biore. The Standalone Video entry is one of three finalists in the Online Advertising Creativity category of the prestigious awards competition, presented by leading marketing and advertising resource MediaPost to 'celebrate the year's most innovative and brilliant online advertising creative.'The campaign -- developed in conjunction with Show Cobra Productions, Inc. and hosted by CondeNet at a custom-created, branded microsite -- features a series of entertainment vignettes about a fictional character named Emma who struggles with the rigors of everyday life as a woman, mother, wife, and young professional.Each video in the four-part series incorporates a different Biore product into the storyline and is presented alongside related product information.'The objective of this unique campaign was to highlight the benefits of the Biore line of products in an unconventional and entertaining fashion,' says Courtney Nowicki, associate director of interactive marketing with Enlighten. 'The videos are designed to lightheartedly address issues that Biore's target audience can identify with, and offer solutions with Biore's line of skincare products.'The video series is a modern example of product placement, whereby the media vehicle is custom-made for the advertiser and employs rich media technology. 'Let's Face It' was part of a larger online advertising campaign created by Enlighten for Biore, one of the brands owned by Kao Brands Company for which Enlighten is the interactive agency of record.Winners of the 2008 OMMA Awards will be announced in New York on September 18th.About Enlighten One of the first full-service digital marketing strategy and services agencies, Enlighten (www.enlighten.com) develops sophisticated brand experiences for business-to-consumer and business-to-business enterprises. During Enlighten's twenty-five year history its innovative online brand-building methodologies have propelled renowned brands such as Hunter Douglas, Tata Consulting Group, The Hartford, Nickelodeon, Audi, GM, John Frieda, and Jergens. The agency's strategy has also yielded growth for brands such as MGA Entertainment's Bratz and Rescue Pets: myepets.com, Health Media, and illy caffe North America. Based in Ann Arbor, the privately held firm has been recognized by Advertising Age as one of the nation's top digital agencies.# # # Media Contact:EnlightenMary Louise Luczkowski 734-929-1921Trackback URL:http://prweb.com/pingpr.php/VGhpci1FbXB0LVNpbmctRW1wdC1TcXVhLVNpbmctWmVybw==

Rescue Pets My Epets Virtually the best Gift Idea this Holiday...
Parents will cheer the news of an ingenious toy that allows them to give their kids one of the most popular holiday gifts - a furry new friend - without the work, discipline, and messy situations that come with ...

Top Ten Online Video Destinations for Kids
Nielsen Online announced that based upon their latest market study, per person children consumed more streams than those over 18 and spent more time watching online video from home in April.

In Web Video, Kids, Teens Outwatch Elders at Home
A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home-much more voraciously than their parents and older siblings.

The Video Generation: Kids and Teens Consuming More Online Video...
Nielsen Online, a service of The Nielsen Company, today announced that per person, kids consumed more streams than those over 18, and spent more time watching online video from home in April.

Kids, Teens Consume More Online Video than Adults
Per person, kids consumed more video streams than those over 18 and spent more time watching online video from home in April, according to Nielsen Online: Kids 2-11 viewed 51 streams and 118 minutes per person; ...